The nine webcasts explore American functional food and dietary supplements' scientific demands, consumer trends, regulations, product channels and distribution networks, business practises and culture, animal nutrition and more.

Presenters include Ian Newton, president of Ceres Consulting; Gregory J Stephens, VP of Strategic Consulting at the Natural Marketing Institute (NMI); Jennifer Barclay, business development associate at NZTE; Loren Israelsen, president of the LDI Group; Dr Peter Jones, director of the Richardson Centre for Functional Foods; Bill Bookout,
president of the National Supplement Council and Nutraceuticals and Jeff Hilton, founder of the Integrated Marketing Group.